Buy It Now

About Buy It Now

JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs.

Buy It Now is a reality series made for Prime Video and Amazon Freevee. JB Smoove plays Self - Host.

It has run to one season of 13 episodes since October 2024.

Shelv files it under entrepreneur, invention, investment, and investor. In the United States it streams on Amazon Prime Video and Amazon Prime Video with Ads.

Shark Tank and Dragons' Den make useful companions to Buy It Now.