The Abercrombie Guys: The Dark Side of Cool

About The Abercrombie Guys: The Dark Side of Cool

Allegations of exploitation and abuse have emerged at one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool.

Edward McGown's The Abercrombie Guys: The Dark Side of Cool is a 2023 documentary film. It runs 53 minutes and was released in October 2023.

The film is filed under abuse, sexual exploitation, abercrombie, and male models.

Mike Jeffries stars as Himself, and Matthew Smith as Matthew Smith. Produced by BBC. In the United States it streams on BBC Select Apple Tv channel and Britbox Apple TV channel.