Keeping It Up: The Story of Viagra

About Keeping It Up: The Story of Viagra

25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales.

Keeping It Up: The Story of Viagra is a 2023 documentary film directed by Stephen Bennett. Its themes are social & cultural documentary, social documentary, life changing, and sexual revolution.

Released in December 2023, it runs 89 minutes.

Produced by Two Rivers Media. American members can watch it on BBC Select Apple Tv channel and Britbox Apple TV channel.

How We Got Gay, The Red Pill, and HyperNormalisation make useful companions to Keeping It Up: The Story of Viagra.